This cover effectively uses straight to the point images and words to get its point across to readers. And just in case the iconic image of the lighthouse and the blatantly obvious title in large white letters that contrast with the purple background weren’t enough to let people know what this book was about, then the smaller, less obtrusive font below the title makes it impossible to understand exactly why this book has been written. Of course the title adds to this impression, telling readers exactly what they can expect within the pages. Further adding to this image of guiding light is the pinpointed target on a bull’s eye that tells readers that this is a book that will get them exactly where they want to be. That’s why the image of the lighthouse on this cover is so compelling, it immediately makes readers think of being guided the right way, and this is an essential role for any self help book. This cover has expertly used soothing images and words to really stand out from others.įrom times when massive ships were a normal way of life, lighthouses have come to be known for their guiding lights, leading ships to safety and avoiding the crushing rocks that could lead to a disaster. The most powerful word on this cover is Healing, as it is practically impossible to find a person that doesn’t feel at least one part them, whether it is physical, emotional or mental, needs to be healed in some way. Using carefully chosen words, it entices its readers to pick up this book and really start getting that calm that they desire. This image is used on the cover to transport people to a potential place of tranquility. When asked about the perfect getaway, most people will imagine a sandy beach, waves crashing, a sun setting on a perfectly tranquil environment. Instead of jumping out at readers with bright colors and jarring font, its effectiveness is the exactly opposite with soothing images and words that almost blend with the background.
Everyone has gone through this, or is currently going through something like this, which is why this book cover is so appealing. This constant stress leads to breakdowns, mentally, emotionally, physically. It’s a fast paced world that we live in today, and it has become harder and harder for anyone to actually sit down, relax, and get some “me time”.
BauerĬalm and tranquility are often sought after but rarely achieved. All of these elements are expertly combined to make sure that this book is not going to be ignored.Ī Journey To Inner Healing: Louis P. Instead of a yellow glow, words give illustrations meaning and readers can actually “see” power on the cover of this book. A reader may not know exactly what it is, but it is obviously connected with the title. And then there is the strange illustration on the front. That’s why it is such an effective tool for this cover because someone passing by is more likely to take a second look at the bright orange book than the blue one. Orange is definitely not one of those colors, as its use is not nearly as frequent as others like red and blue. There are some colors that people see so often that they actually become a little blind to them. Then there is the impossible-to-ignore, bright orange background that dominates a majority of this cover. The power of recognition immediately puts this cover ahead of others because readers are going to lean towards the familiar more than the unfamiliar.
#COVER ORANGE 198 TV#
The Power: Rhonda ByrneEven if most people haven’t actually read The Secret, they have likely at least heard of it from a friend, a coworker, an internet ad or a TV commercial.
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